Choup's - Roadshow Expert | Expandable Client Case

For this ambitious project, Choup’s utilized six Expandable Hybrid units, each providing over 60m² of floor space. These mobile showrooms became the centerpiece of Dacia’s Bigster campaign, creating a consistent and immersive brand experience across multiple locations.

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Why the expandable hybrid was the perfect choice

Choup’s selected the Expandable Hybrid for its versatility, efficiency, and premium features, making it the ideal solution for a large-scale roadshow event. Here’s why:

Fully equipped for a premium experience: The units include integrated air conditioning and heating, customizable lighting, and even built-in TV screens, ensuring an engaging environment for visitors.

Seamless vehicle integration: The design allows a car to be driven inside the unit, making it perfect for automotive showcases like the Dacia Bigster campaign.

Quick and efficient setup: Each Expandable Hybrid can be fully deployed in just 15 minutes, with the entire roadshow location ready to welcome guests within 40 minutes.

Consistent branding across multiple locations: The Expandable units ensured that Dacia’s campaign had the same look and feel in every city, creating a cohesive and recognizable brand identity across Europe.

A powerful marketing strategy on wheels

With six Expandable Hybrid units traveling simultaneously, Dacia’s roadshow successfully maintained a consistent marketing presence across nine European countries, including France, Belgium, Germany, Italy, Switzerland, Poland, Spain, Austria, and the Netherlands.

This approach not only reinforced Dacia’s brand image but also allowed the company to engage directly with potential customers in diverse locations. By using Expandable units, the roadshow provided visitors with an immersive brand experience, replicating the same premium atmosphere at each stop.

"The Expandable Hybrid is the perfect roadshow solution. It includes everything needed for an ideal mobile showroom, from air conditioning and heating to lighting and even a TV screen. It allows brands to create the same experience across multiple locations at the same time."

Edmond Detry

Owner of Choup’s Roadshow

The future of roadshow marketing

Dacia’s European roadshow is a prime example of how Expandable’s mobile solutions empower brands to execute large-scale marketing campaigns with efficiency, consistency, and impact. The ability to quickly set up a high-quality, branded space in any location is a game-changer for companies looking to engage with customers in multiple markets.

Choup’s and Expandable continue to push the boundaries of mobile marketing, proving that versatility, speed, and premium design are key to delivering unforgettable brand experiences.

Want to create your own impactful roadshow? Discover how Expandable’s mobile solutions can transform your marketing strategy.